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Toggle navigation -- -- Menu Articles Companies Products Success Guides News Webinars More About Us Newsletter Archive Old Newsletter Archive Tech Guide Vendor Sign Up How to Use Our Site Toggle navigation Search Toggle navigation Login I AM LOOKING FOR: Log in | Password Help | Create Account | Incorrect Username or Password. Please try again. RETECHNOLOGY PREMIUM MARKETPLACE RELATED PRODUCTS | WEBINARS | SPECIAL OFFERS Articles Want More Listings? Call Your Database and Ask These 4 Questions Why do some agents get all the listing clients, while others have to settle for buyers? It all boils to one simple truth. "The people that get all the listings talk to more people," says real estate coach Tom Ferry. "Period. End of story." That's pretty unequivocal advice. But if you're not used to cold calling, you may not know where to start. That's okay, because in the video above, Tom offers four simple questions you can ask your database to spark a conversation that gets homeowners thinking about selling: Are you living in your ideal or dream home right now? Have you had any thoughts on selling? At what price would you be motivated to sell? Do you know anyone who's thinking about selling? Watch the video above to learn how to expand on these questions... and turn your conversations into commissions! MORE > 75% of Real Estate Agents Optimistic About the Market Despite Pandemic Despite the uncertainty surrounding the coronavirus pandemic, 75% of real estate agents feel confident about the future of the market, according to a s.com survey of nearly 700 agents and brokers. The survey highlights the ongoing strength of the real estate sector, even as other industries continue to suffer losses from coronavirus-related shutdowns. Though real estate professionals were initially uncertain of how the market would respond to pandemic restrictions, the survey found that over 41% of agents have since experienced the same or greater listing activity compared to a typical year. In fact, 66% said they had no listing cancellations since the outbreak began, and of those who have, 88% have had less than five. The 2020 real estate market has been a strong seller's market for most locales, but the s.com study still found signs of seller apprehension; 81% of agents indicated they have gained less than five new listings since the pandemic began. "This survey shows how well agents and brokers were able to pivot during the pandemic," said s.com president, David Mele. "Their expertise in the real estate process is invaluable which makes them indispensable to buyers and sellers now more than ever." Among the additional findings: 59% of agents have utilized at least one method of online home viewing when working with clients. With 44% of the votes, video tours have been the most popular method, followed closely by virtual tours at 43% and virtual open houses at 19%. 31% of agents indicated that virtual home viewings helped to close a sale, while 23% said that they were able to close on a home sale without a traditional, in-person viewing. The confluence of a pandemic and strong seller's market seems to have, at least for the time being, tampered consumers' needs for in-person viewings and highlighted the growing importance of virtual content for buyers. 77% of agents indicated positive news regarding their clients' homebuying budgets, with 63% saying budgets remained the same and 14% saying their clients' budgets actually increased. Twenty-three percent said budgets have decreased. In line with buyer budgets, 59% of agents said that low mortgage rates have helped them gain business. "Overall, 60% of agents said that, despite the pandemic, business is the same or stronger than before its onset," Mele said. "While the remainder of this year remains uncertain, these findings show how adaptable the industry is, and that agents will do whatever it takes to help consumers in their buying and selling endeavors." MORE > Racism in Real Estate: How You Can Make a Difference MORE > How to Master Local SEO for Real Estate Success Local SEO has long been a key ingredient of a successful online marketing mix for real estate agents, and it has only become more important with COVID-19 precautions changing the way that the industry does business. When someone is interested in buying or selling a home in your market areas, they will typically trust their favorite search engine. They might be looking for an agent, searching for listings, or seeking virtual open houses to tour properties from a distance. No matter what local real estate topic they're searching for, local SEO helps your personal brand stand out from the pack. MORE > Show More Articles > Products CRM by Delta Media Group Strengthen Relationships and Convert Leads Our Customer Relationship Management (CRM) software keeps your sales associates organized. Our automated, mobile Pipeline Manager helps them track, manage, and engage with customers right from their smartphone. They can prioritize their day with one quick look at their dashboard and automate tasks, so they can get back to what they do best— closing more business. • Action Plans• Email Templates• Printable eCards & Flyers• My Customer for Life Newsletter Email Campaigns• Customizable Customer Lists• My Finder, Market Watch & Seller Reports• Open House Connector™ App • Facebook Connector™ • Customer Review Sharing• Full Customer Tracking• Fields for Lead Records • Customer Imports & Exports • Lead Capture Forms• Generate Print Mailing Lists • Automated Lead Segmentation • IDX Listing MORE > s Connect s Connect consolidates all the marketing and lead management tools an agent needs in one place. Three different levels of service are offered. Features for the most basic level MORE > Parkbench Stand out from the crowd with Parkbench. We build neighborhood websites for hyperlocalized areas sponsored by a single agent per area, creating unique online content that promotes recognition and drives business for the agent. Now a network of platforms, Parkbench websites engage potential customers, designed to inform visitors of local events, news, and information about the community. Parkbench also provides free marketing tools for business professionals through their main MORE > Online Advertising From s.com We Send the Consumers more Likely to Buy to YOU! s.com consistently is a top source of consumer traffic to real estate agent and broker websites. Not only do we refer a high volume of consumer traffic to real estate professionals, but we send highly-engaged consumers who are more likely to buy your way! Here’s how: s.com receives over 12.5 million unique consumer visits monthly, with over 20 million total visits each month. 190 million page views each month, with consumers spending an average of 11 minutes on s.com. Half of our visitors DO NOT visit a competitor. Refer more traffic to broker sites than Zillow or Realtor.com. Drive EVEN MORE Traffic to Your Site when You UPGRADE your listings to Preferred! Preferred listings are positioned at the top of search results on s.com and have special branding to get them noticed faster. Combine high-visibility with s.com’s already highly-engaged consumer traffic, and it’s no wonder that Preferred Listings are viewed 8 times more than basic listings on s.com, and they receive 7 times more leads! Contact us to upgrade your basic listings to Preferred Listings on s.com today! Target Buyers and Sellers in Your Area with Local Ads on s.com! Target active buyers and sellers in the city and/or zip code of your choice. High-impact branding ads containing social media links present you as the local expert. Clean ad design blends seamlessly with the page design to avoid con- sumer banner ad blindness and get you noticed faster Connect with and convert more active homebuyers in your target area with Buyer Connect from s.com! As a part of the s Connect platform, Buyer Connect is our end-to-end solution that connects you...